SEO Performance MCP

Command

Environment

• GSC_SERVICE_ACCOUNT_JSONsecret

  Base64-encoded Google service account JSON with Search Console read access.

• GSC_SITE_URL

  Search Console site URL (e.g. sc-domain:example.com or https://example.com/).

• MATOMO_URL

  Matomo instance URL (e.g. https://example.com/analytics).

• MATOMO_TOKENsecret

  Matomo auth token with view access.

• MATOMO_SITE_ID

  Matomo idSite for the site to query.

• GA4_PROPERTY_ID

  GA4 property ID (numeric, no G- prefix).

• GA4_SERVICE_ACCOUNT_JSONsecret

  Base64-encoded Google service account JSON with GA4 Data API access.

• CLARITY_PROJECT_ID

  Microsoft Clarity project ID.

• CLARITY_API_TOKENsecret

  Microsoft Clarity Data Export API token.

• POSTS_SITEMAP_URL

  XML sitemap URL used to enumerate posts. Primary platform-agnostic discovery path.

• POSTS_LIST

  Optional JSON array overriding sitemap discovery.

• GHOST_ADMIN_API_URL

  Optional. Ghost Admin API base URL. Pair with GHOST_ADMIN_API_KEY for richer metadata.

• GHOST_ADMIN_API_KEYsecret

  Optional. Ghost Admin API key in the form id:secret.

• CITATION_INTELLIGENCE_URL

  Optional URL of a citation-intelligence MCP server to delegate AI-citation queries to.